Semrush - Online Marketing Can Be Easy

Semrush is far more than just another tool in your marketing toolbox—it's an entire ecosystem designed to empower you with data, insights, and practical solutions for tackling every marketing challenge that comes your way.

So, how do you get started? It all begins right here, with this comprehensive guide to Semrush.

Let’s begin by understanding your marketing goals.

Regardless of their scope or complexity, your journey should generally follow this framework:

1. Measure
2. Analyze
3. Optimize
4. Re-assess

With Semrush, you can easily track your current online visibility, enhance your digital presence, and then measure the impact of your efforts through automated reports, PDFs, and emails.

But Semrush is more than just a toolkit to achieve your marketing objectives. It’s also a learning hub.

Here, you can dive into the world of digital marketing—explore expert insights, discover pro tips and best practices, and gain valuable knowledge through resources like our blog and Semrush Academy.

Ab hum aapko Semrush ke zariye apne goals ko measure karne, behtar banane, aur report karne ka tareeka dikhayenge.

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Step 1: Aaj apni haalat ko measure karein.

Pehla kadam yeh hai ki aap apni online presence ko samjhein, aur jaanch lein ki aap abhi kahan khade hain. Iske baad, Semrush ke data aur tips aapko aapke agle steps mein madad denge.

Aap bahut jaldi yeh jaan sakte hain ki aap keywords, content, technical SEO health, aur backlinks ke hawale se kahan stand karte hain.

Uske baad, jo bhi aap apne website ke saath karna chahte hain, uske mutabiq aap decide kar sakte hain ke kis area mein data lena shuru karna hai aur apna plan banana hai.

Aaj apni situation ko samajhne ke liye, aap ek Project launch kar ke shuru kar sakte hain. Semrush ka Project feature aapko 11 alag-alag tools set up karne ka moka deta hai, jo aapki website, social media, aur content ko track aur monitor kar sakte hain.

Semrush Projects give you 11 tools to track and monitor your online visibility.

Agar aap apna pehla Project set up karne mein madad chahte hain, to Semrush Knowledge Base mein "Managing a Project" ka article zaroor padhein.

Main apni SEO keywords ke liye apni current visibility kaise measure kar sakta hoon?

Jawab: Position Tracking

Apne SEO keywords ko measure karne ka sabse behtareen tareeqa yeh hai ke sabse pehle aap apni website ke liye wo saare keywords dhundhein jo aap already rank kar rahe hain.

In keywords ko dhoondhne ke liye, sabse achha jagah hai aapka Google Search Console account. Wahan Performance > Search Results > Queries section mein jaa kar apne site ke impressions waale keywords ki list export kar lein.

Phir, aap in keywords ko Position Tracking mein import kar sakte hain configuration steps ke dauran, aur apne existing keywords ke liye apni current visibility dekh sakte hain.

Yeh SEO tool aapko madad dega:

• Apne target keywords ke liye current visibility measure karne mein
• Un keywords ka search volume aur CPC
• Aapke top competitors ki visibility unhi keywords ke liye
• Aapki website par wo kaunse pages hain jo abhi rank kar rahe hain
• Featured snippet opportunities
• Keyword cannibalization ka pata lagana
• Keyword intent samajhna
• SEO growth ko time ke saath track karna
• Share of voice (Business subscription ke saath)

Position Tracking kaafi helpful features ke saath aata hai, aur aap apne keywords ko ek hi campaign mein kai shehron mein track kar sakte hain, isliye is tool ke saath experiment karna na bhoolen.

Tip: Agar aapko website ka Google Search Console access nahi hai, to aap Organic Research > Positions report ke through site ke top keyword rankings dekh sakte hain.

Main apni website ki Technical SEO Health kaise measure kar sakta hoon?

Jawab: Site Audit

Aapke Project ka ek aur important hissa Site Audit tool hai. Configuration steps mein aap apni website ke kis hisse ko crawl karna chahte hain, yeh choose kar sakte hain, aur phir hum aapki website ka complete audit karenge, jisme 140 se zyada common issues ki checking ki jayegi. Aakhir mein, aapko ek Site Health score bhi milega.

Yeh Site Health score aapko batata hai ki aapki site ki structure aur code SEO ke liye healthy hain ya agar aapko koi changes karne ki zarurat hai.

Audit ke saath ek to-do list bhi milti hai, jo har technical issue ko kaise fix karna hai, iski details deti hai. Aap apne team ke saath agle steps share kar sakte hain aur turant kaam shuru kar sakte hain (aapko har issue ke saath "About this issue" aur "How to fix it" ke explanations milenge).

Aaj hi apni online visibility measure karne ke liye aur bhi tools!

Apne website ke content ki performance aur uske aakhri update date ko Content Audit ke zariye review karein.
Apne current content ka on-page SEO analyze karne ke liye On Page SEO Checker ka istemal karein.
Apne aur apne competitors ke social media engagement, audience size, aur growth ko kai channels mein measure karein Social Media Tracker ke saath.
Apne brand name ke daily online mentions ko Brand Monitoring ke through track karein.
Apni website ke tamam backlinks ko dekhkar, apne profile ko competitors ke saath benchmark karein Backlink Analytics ke zariye.

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Step 2. Apna pehla report tayar karein.

Har digital marketing ka kaam report kiya jaana zaroori hota hai agar aap apna trust jeetna chahte hain, paise kamana chahte hain, aur apna kaam barqarar rakhna chahte hain.

SEO progress reports ka ek aam schedule mahine mein hota hai, lekin aap weekly reports bhi de sakte hain. Ho sakta hai aap weekly progress reports apne aapko bhejein aur monthly reports apne client ko.

Jo sabse pehle progress report aap banayenge, wo sabse zyada important ho sakta hai. Kyun?

Aapka pehla report ek foundation set karta hai aur yeh batata hai ki kya badalna zaroori hai.

Agar aap kisi ko unki website mein jo galtiyan hain, unhe dikhane mein safal hote hain, aur yeh bhi batate hain ki wo apne competitors ke comparison mein kitni peeche hain, to unka dhyaan aap par hoga.

Phir, aap ek set of KPIs establish kar sakte hain jise aap agle mahino mein achieve karne ki koshish karenge.

Semrush aapke liye kaafi aasan bana deta hai yeh process, My Reports ke zariye, jo ek drag-and-drop PDF builder hai, aur kuch ready-made templates ke saath.

Jab aap apna report banayenge, to aap Site Audit, Position Tracking, aur Semrush ke doosre tools se data directly import kar sakte hain drag-and-drop widgets ke zariye.

Apne reports mein Project tools ka data shamil karna achha idea hai, kyunki jaise-jaise aap apne campaigns chalate hain, wo tools aapki progress track karte rahenge. Report mein jo widgets hain, wo automatically har hafta ya mahine ke liye current data ke saath update ho jaayenge.

Aap apne report ko apne khud ke screenshots aur images ke saath customize kar sakte hain, aur agar aap Agency Growth Kit purchase karte hain, to aap apne reports ko brand ya white-label bhi kar sakte hain.

Abhi ek report banana aapko ek foundation dene mein madad karega, jisse aap measurable cheezon ko behtar karne ke liye goals set kar sakein. Jab aap apni ideal report ke liye sabhi elements set kar lenge, to aap ise future use ke liye template ke roop mein save kar sakte hain.

Step 3. Apne Goals Set Karein

Ab jab aapne apni current situation ko measure aur report kar liya hai, to aap un metrics ko behtar banane ke liye goals set kar sakte hain. Aakhir kar, aapke marketing goals hamesha aapke business goals ke saath align hone chahiye.

Agar aap SEO ke zariye visibility badha rahe hain, to us visibility ka seedha asar website ki sales par padna chahiye, jaise ek misaal ke taur par. Isliye, apne goals ko un areas ke saath align karein jinhin aap optimize kar rahe hain.

Achha SEO results dekhne mein waqt lagta hai (aqsa raat 6 se 12 mahine tak), isliye jo aap apne KPIs ke roop mein measure karte hain, wo aapke ultimate goals ke taraf incrementally achieve hone waale goals par depend karenge.

Misaal ke taur par, yeh kuch hypothetical KPIs ho sakte hain jo aap upar diye gaye steps ke baad set kar sakte hain:

1. Meri website slow hai aur user experience utna acha nahi hai. Site Health abhi 60% hai. Mera goal yeh hoga ke mein is score ko 60% se 90% tak badhaoon, saare critical errors ko fix karke jo page speed aur site performance se related the aur audit mein milay.

2. Meri site mein abhi tak koi featured snippets nahi hain, jabki Position Tracking campaign kehta hai ki mujhe 13 featured snippet opportunities mil rahi hain. Mera goal yeh hoga ke mein unmein se kam se kam 5 featured snippets hasil karoon, better content ke zariye taaki site ko zyada visibility aur traffic mile.

3. Position Tracking ke mutabiq meri site ke paas 25 keyword rankings hain jo top 20 mein hain, lekin top 10 mein nahi. Mera goal yeh hoga ke mein unmein se kam se kam 5 highly relevant keywords ko top 10 mein laoon.

4. Mere paas abhi tak sirf 15 referring domains se backlinks hain, jabki Semrush ke hisaab se mere 5 closest competitors ke paas kam se kam 50 referring domains hain. Mera goal yeh hoga ke mein 40 naye referring domains se backlinks hasil karoon.

Step 4. Apni Online Visibility/Brand ko Behtar Banayein

Jab aap Semrush Project ke saath shuru kar chuke honge aur apna pehla report bana chuke honge, tab aapko apne goals ki taraf kaam karna shuru karna hoga.

To, hum aapki campaigns banane mein kaise madad kar sakte hain? Khud kaafi zyada!

Is blog post mein har ek possible strategy ko deep-dive karne ki bajaye, humne Semrush ke kuch popular checklists ko ikatha kiya hai aur unhe ek packet mein daal diya hai, jo aap free mein download kar sakte hain.

Iske andar aapko checklists milengi jo aapki madad karengi:

• Meri website ke health score ko kaise improve karoon?
• Semrush ke zariye local SEO ko kaise improve karoon?
• Competitor ke keywords aur backlinks ko kaise analyze karoon?
• Semrush mein best keyword research solutions kaunse hain?
• Low competition keywords ko kaise dhoondoon?
• Semrush mein content marketing solutions kaunse hain?